Case studies · Sports betting
Paddy Power
Paid media at scale, without waste.
Service
Paid Media
Service
Creative Optimisation
Service
Measurement
The challenge
A market-leading brand competing in one of the most saturated categories in digital. Every incremental customer had to be won against a wall of competitor spend, with tight cost-per-acquisition targets and heavy regulatory constraints on creative.
Our approach
01
Rebuilt the acquisition funnel around incremental value rather than last-click volume, using clean measurement and holdout testing to expose which channels were actually working.
02
Introduced a modular creative system so new ads could be produced, tested and iterated weekly — matched to audience segments and cultural moments rather than one-size-fits-all campaigns.
03
Aligned bid strategies, audience structures and landing experiences so each channel played to its strength instead of duplicating spend.
Outcome
A leaner paid programme with clearer signal, faster creative turnover and CPA held down as budgets scaled.
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